Free playbook · no email gate · 10 minute read

The Warm Lead System

Your next customer described their problem in public this week. This is the exact method for finding them and answering first. By hand, in about 20 minutes a day.

Your agent in 54 seconds: found post, intent score, drafted reply, you send

People do not search your category name. They vent, and they ask strangers for help. If you answer them, you are not interrupting anyone. You are joining a conversation they started. That is the whole system. The rest is mechanics.

Step 1 of 5 · 10 minutes, once

Write the phrases buyers actually type

Marketers search category words: “pinterest marketing tool”. Buyers type frustration words: “making pins takes me forever”. Monitor the second kind. Write 8 phrases across these four shapes:

Recommendation asks

anyone recommend a tool for...what do you guys use for...

Frustration

tired of doing this manuallythis is taking me hours

Competitor escape

cheaper alternative to...their pricing is insane

How do I

how do I get X without Y

The test: would a frustrated person type this at 2am? If it reads like a category page, rewrite it.

Step 2 of 5 · daily

Run them where buyers ask

Hacker News
hn.algolia.com, paste each phrase, sort by date
Reddit
Google: site:reddit.com “your phrase”, tools set to past week
X
phrase in quotes in the search bar, tab over to Latest
Stack Overflow + GitHub
same phrases, if you sell to developers

Recent only. A thread from 3 days ago is warm. A thread from 3 months ago is dead.

Step 3 of 5 · the filter

Qualify hard: the 8 percent rule

In my data roughly 8 of every 100 keyword matches are real buyers. The rest are vendors, tutorials, and people venting with zero intent to act. Four checks, and all four must pass:

  • The author has the problem. Not writing a listicle about it.
  • They are asking or deciding, not just complaining into the void.
  • Posted in the last few days.
  • You can say specifically how you would solve their exact case.

If you are unsure, skip it. Answering a non buyer wastes the reply and reads like spam.

Step 4 of 5 · the reply

Answer first, disclose second

Answer the actual question first, completely, as if you had no product to sell. Then one line of disclosure, and only if it is genuinely relevant. No link unless they ask or the platform is relaxed about it. The answer is the pitch.

The shape of a reply that worksWas in the same spot last year. We moved off spreadsheets and the thing that actually mattered was funnel visibility: seeing exactly where signups stall. Happy to share how we set it up if useful. No pitch.

(Then, only if relevant: I am the founder of X, this is exactly what it does.)
Step 5 of 5 · 20 minutes a day

Daily beats weekly

Threads decay in hours. The person who shows up the same day gets the conversation. 15 to 20 minutes every morning beats two hours on Friday.

What EaseClaw automates

Your AI agent runs this around the clock

EaseClaw’s agent watches 12 platforms for the phrases from Step 1, scores every match for real intent with the Step 3 rubric, and drafts the Step 4 reply in your voice. You review, and you send. It also runs a Competitor Radar on LinkedIn: it watches your competitors’ posts and surfaces the people engaging with them, because someone commenting under a rival’s launch already has the problem and the budget.

RedditXLinkedInHacker NewsStack OverflowGitHubQuoraProduct HuntMediumIndie HackersTrustpilotWeb
EaseClaw reply studio: a drafted reply next to the original post, with a send button the human clicks
Reply studio: the draft is ready, the send is yours
8 / 100

Matches that turn out to be real buyers, in my actual data. Any tool showing you all 100 as leads is charging you to read spam.

600 → 9

One recent morning: posts screened vs posts that crossed the bar. The filter is the product.

0

A real number some days. An honest zero beats a wall of non buyers.

See who is asking for yours

Paste your site. The agent writes your buyer phrases, starts scanning, and shows you the intent it finds. The method above stays free forever, and so does the starter plan.

Start freeNo card required · you review and send every reply