Free playbook · scripts and prompts included · 8 minute read

The Warm Lead System for LinkedIn outreach

Your next customer commented on your competitor’s post this week. This is the system for reaching them first and booking the meeting.

By Pritesh Mann, founder of EaseClaw. My agent runs this around the clock. It is free to run by hand.

89,371posts read by our agent since July

55,737of them in the last 30 days

3,446people pulled from competitor posts so far

0:00 / 1:12

Cold lists are dead math

The cold way

Buy a list of people who fit on paper
Blast the same pitch at all of them
1 to 2 in 100 ever reply
Your account and your name absorb the damage

The warm way

Find people already engaging with your competitors
They named their problem, in public, this week
One short message about what they said
You are continuing a conversation they started

Step 1

Point it at your competitors

Pick 10 to 20 LinkedIn accounts your buyers follow. Competitors first: their commenters already have the problem, and often the budget. The agent picks these for you from your website; by hand, you list them.
Any relevant post works as a daily source. New people engage every day.

Open a competitor’s recent post. Click the comment count, then the reactions count.
For every person, write down four things: name, headline, what they wrote, the post link. A sheet with four columns is enough.
About ten minutes per post. Three posts a day and you have 30 to 60 fresh names by lunch.

By handAbout 30 minutes a day, every day, because engagement decays in hours. And you have to know who your competitors are first.

With the agentIt reads your website and finds the competitors your buyers already follow, on day one, automatically. Add any competitor, profile or post yourself on top. New engagers arrive every morning with the post they engaged on.

LinkedIn posts feeding a campaign with fresh engagers every day

Step 2

Keep only real buyers

Sellers out. Headline says “I help X get Y”? Skip.
Real sentences only. Someone who described their setup or named a tool they hate just told you where they are.
Short list, real people. Message only the ones who told you where they are. Twenty real buyers beat two hundred names.

✓They have the problem, not a listicle about it
✓They are deciding, not venting into the void
✓They engaged in the last few days
✓You can solve their exact case, and say how

By handFive minutes per post. One line per person: buyer, seller, or skip.

With the agentEvery person is scored against your ideal customer and enriched. You only ever see the short list.

Every person scored against your ideal customer, with a verified work email

40posts read

756commenters pulled

225sellers, out on sight

27conversations worth starting

One real afternoon of ours. 756 people in, 27 conversations worth starting.

Step 3

One play, two touches

Invite, no note. LinkedIn rations notes and accept rates barely move. Save the personalization.
Then one message about what they actually wrote. Not the post. What they said.
A handful of warm invites a day beats a hundred cold ones. Warm and few is the whole point.

The first message, after they accept

Saw your comment about teetering on the RB2B subscription. Usually the data is fine and the gap is follow up. What happens today to the companies it flags?

The nudge, 4 days later

Did my last note land? Happy to share how we handle it, no pitch.

No links. No pitch. A question they actually want to answer. Four more scripts below.

By handAbout 15 minutes a day, if you never skip a day.

With the agentIt writes both messages from what each person said, sends at a human pace inside the limits you set, and waits for the accept.

The one proven play: invite, wait until accepted, follow up

Step 4

Measure the funnel, fix the weak step

Track four numbers: invites → accepted → replied → meetings.
Low accepts? Wrong audience. Accepts but no replies? Wrong message. Change one thing, not five.

By handA spreadsheet with four columns and a Sunday habit.

With the agentThe funnel sits on your dashboard, per campaign, updated as replies come in.

Send invite, first message, follow up: the funnel with per-step numbers

The scripts

Six messages that carry the whole play

Every one of these is a message we have actually sent. Swap the specifics, keep the shape: their words first, one question, no pitch until they ask.

When they describe their situation

That is the exact spot most teams get stuck. Want me to record a three minute walkthrough of how we handle it? No call needed.

When they ask what you use

I build EaseClaw, so I am biased. It runs this play for me. Happy to show you what it finds for you, no strings.

When they say not now

Understood, and thanks for saying so. If it comes back around, I am easy to find.

The last one, day 10

Last note from me. If the timing is wrong, no worries at all. If the problem is still there in a month, this thread is still here.

The prompts

Three prompts that write like a person

Paste these into any AI model. They are written for the rules above, so the output references what the person said, never the fact that you saw them say it.

Research prompt, before you write anything

Here is a LinkedIn profile and the comment this person left on a competitor's post. Profile: [paste headline and about section] Comment: [paste what they wrote] In under 50 words, tell me: 1. What they are working on right now. 2. The problem their comment points at, in their words. 3. Buyer or seller of this kind of tool? If seller, reply STOP.

First message prompt

Write a 30 word LinkedIn message to [Name]. They wrote: [paste their comment] Rules: - Reference the subject of their comment, never the fact that they commented. - Sound like a text to a colleague. - Ask one question they will want to answer. - No pitch, no links, no compliments, no exclamation marks.

Follow up prompt, after they reply

They replied: [paste their reply] Write a 25 word follow up that: - Repeats their exact situation back in their words. - Offers a three minute recorded walkthrough instead of a call. - Ends with a question they can answer yes or no.

These are the same rules the agent writes with. The difference is that it runs them for every new engager, every morning.

The honest part

By hand this is an hour a day, forever

Engagement decays in hours and skipped days do not bank. Most people quit in week two. That is exactly why I built an agent that runs the whole loop instead:

Finds your competitors, then the hand-raisers

Reads your website, finds the competitors your buyers follow, and watches their pages plus 12 platforms around the clock. Add your own any time.

Writes in your voice

Drafts the invite and the follow-up from what each person actually said.

Sends within your limits

Human pace, working hours and daily limits you set. Review each send, or let it run.

Replies land in one inbox

Accepted, replied, meeting booked. You step in when it gets human.

Never posts to public feeds · never sees your LinkedIn password · limits you set, always on

Your next 48 hours

Today

Start the trial and paste your site. The agent maps your buyers, finds your competitors, and builds your first campaigns on its own. Add any competitor you want on top.

Tomorrow

Open the queue, edit anything you would say differently, connect LinkedIn. The first invites go out inside your limits.

Day 7

Accepts and replies are in the inbox. Book the first call, then decide if you keep the agent.

A reply thread in the EaseClaw inbox ending in a booked call

Working out which tool to run it in? The best LinkedIn automation tools roundup prices ten of them and says who each one fits, and the Gojiberry comparison covers the closest question this playbook raises: whether to time outreach off who someone is, or off what they just did.

Your first campaigns, built for you on day one

Paste your site. The agent maps your buyers, finds your competitors, builds your first campaigns, and reaches out within limits you set once you connect LinkedIn. No list to build, nothing to configure.

Start free trial7 days free · cancel anytime · review every message, or let it run