Case Study Generator
Your real project, structured into the page that closes deals.
A case study is the highest-converting page most B2B companies never get around to writing. That is rarely laziness — it is that how to write a case study feels like a documentary project when it is really four moves: the situation before, what you actually did, what measurably changed, and one sentence in the client’s own voice. This generator handles the structuring. It will not invent your results: you paste the real figure and everything else is built around it. If your number is missing or fuzzy, go and get it before you publish, because a case study with an invented figure is worse than no case study at all.
How to write a case study people finish reading
- Lead with the client’s situation, never your company history. The reader is scanning for someone who looks like them, and if the first paragraph is about you they never find themselves in it.
- One number does more work than five adjectives. “Cut CV prep from 45 minutes to 6” is checkable; “dramatically improved efficiency” is the noise a case study makes when there was no real result.
- Describe the approach in enough detail to be credible, not enough to be a manual. Three to five concrete steps is right — the reader is judging whether you knew what you were doing, not learning to do it themselves.
- Get the quote before you need it. Ask the client one question — what changed for you day to day? — and use their answer verbatim, because quotes you write on a client’s behalf always sound like quotes you wrote on a client’s behalf.
- Confirm every figure with the client before publishing and note where it came from. A number you can source survives a sceptical procurement team; a number you rounded up in your head will not.
Example output
Client, problem, what you did, and the real result: Client: a 12-person recruitment agency. Problem: consultants spent hours a day formatting candidate CVs by hand. What we did: built a template-based formatter wired into their ATS. Result: CV prep dropped from 45 minutes to 6 minutes per candidate.
CHALLENGE Every candidate this agency sent to a client arrived on a hand-built CV. Consultants rebuilt the same layout dozens of times a week, by hand, between calls. The work was invisible on any report and it came out of the hours they would otherwise have spent on the phone with candidates. APPROACH 1. Mapped the existing CV workflow end to end, from ATS record to the file that reached the client. 2. Built a template-based formatter that pulls candidate data straight from their ATS. 3. Wired the formatter into the point in the workflow consultants already used, so nothing new had to be remembered. 4. Ran two training sessions with the consulting team and fixed the edge cases they found. RESULT CV prep dropped from 45 minutes to 6 minutes per candidate. The same team now sends the same volume of formatted CVs without the evening backlog it used to create. PULL QUOTE (draft — send to the client to approve or rewrite in their own words) “We got our afternoons back. The CV that used to take three-quarters of an hour now takes the length of a coffee.” VERIFY — confirm the 45-to-6-minute figure and the quote with the client before this goes live, and note in your records where the measurement came from.
Frequently asked questions
- How long should a case study be?
- Somewhere between 400 and 800 words for most B2B work. Long enough to show the approach was deliberate, short enough that a busy buyer finishes it. If you have more to say, put the detail in a downloadable version and keep the page itself scannable in about two minutes.
- What if the client won’t let me use their name?
- Anonymise the company but keep the specifics that make it credible: sector, rough size, the actual problem and the actual number. “A 12-person recruitment agency” carries almost all the persuasive weight of the real name, and most clients approve that version happily when the named one is a no.
- What if I don’t have a hard number yet?
- Go and ask for one before you write anything. A single honest figure — hours saved, error rate, time to hire, revenue recovered — turns a testimonial into a case study. If the client genuinely cannot measure it, publish their own description of the change instead and never dress an estimate up as data.
- Why is this free — what's the catch?
- No catch and no signup. This tool is funded by EaseClaw, an AI agent that finds people publicly asking for what you sell and drafts your replies. If the free tool is useful, some people try the free trial. That's the whole business model.