Lead Channel Quiz

Five questions. One honest answer to “where should my leads come from?”

Most lead generation fails at the channel level, not the effort level: cold email for a $29 self-serve tool can't pay for itself, content marketing with three hours a week compounds too slowly to matter, and paid ads under a certain price point buy revenue with your own money. This quiz does the unglamorous math — deal size against channel cost, buyer against where they actually pay attention, your hours against each channel's appetite — and gives a ranked verdict. It runs entirely in your browser, no AI, no email gate, and it will happily tell you when our own product is the wrong answer.

The channel math most founders skip

  • Deal size sets the ceiling on acquisition cost. A $50/month product supports roughly $150–500 to acquire a customer — that funds content and community presence, not an SDR sequence or $40-a-click ads.
  • Fish where your buyer already talks shop. Developers live on GitHub, HN and Stack Overflow and despise cold email; SMB founders scroll LinkedIn and ask Reddit for recommendations; executives take referrals and little else.
  • Match the channel's clock to your runway. Cold outreach and warm replies produce signal in days; SEO and content compound for months before paying. If you need pipeline this quarter, weight accordingly.
  • Warm replies are the underpriced middle: answering people already asking for what you sell converts like referrals but scales like outbound. The catch is finding those conversations in time — which is a search problem.
  • One channel done properly beats three done thinly. Every channel has a minimum effective dose; splitting ten weekly hours across four channels usually buys four failures.

Example output

Sample answers: $50–500/month · founders/SMB owners · self-serve signup · 3–10 hours/week · can write when needed

VERDICT
1. Warm replies (communities + social listening) — your buyers ask for recommendations in public constantly, your price point supports the time cost, and self-serve means a good reply converts without a sales call.
2. Content/SEO as the slow second — at 3–10 hours a week it compounds meaningfully by month 4; start with bottom-of-funnel comparison pages.

SKIP FOR NOW
Cold email (deliverability risk + founders' inboxes are scorched earth), paid ads (your CAC ceiling makes the auction unforgiving until conversion is proven).

(Example output — your answers produce your own ranked verdict above.)

Frequently asked questions

How do I generate sales leads with almost no budget?
Pick the channel where your buyers already ask questions in public — communities, Reddit, X, niche forums — and become the person who answers usefully. It costs time instead of money, converts on trust, and it's the one channel where being small is an advantage.
Is cold email dead?
Not dead — expensive in new ways. Deliverability now demands warmed domains, verified lists and real personalization, which kills the “blast 2,000 addresses” economics. It still works for $5k+ deals with tight targeting; below that, the math rarely closes.
What are warm replies as a lead channel?
Finding people who are publicly describing the problem you solve — “anyone recommend a tool for X?” — and answering them, at the moment they asked. It converts like a referral because you were invited. The hard part is finding those posts in time, which is exactly what our product automates.
Why is this free — what's the catch?
No catch and no signup. This tool is funded by EaseClaw, an AI agent that finds people publicly asking for what you sell and drafts your replies. If the free tool is useful, some people try the $9 trial. That's the whole business model.

More free tools