What does a good LinkedIn profile look like?

It reads like it was written for one specific person. The headline names who you help and what changes for them inside the first sixty characters, the About section opens on the reader's problem instead of your career history, and every claim is something you could defend in a conversation. There are two full written examples further down this page so you can see the actual words rather than a checklist.

What should my LinkedIn headline say?

The outcome for the reader, not a stack of job titles. Your employer and rank tell a stranger where you work and nothing about why they should keep reading. Name the audience and the change you create for them, put that in the first sixty characters, and let your experience section carry the title. You have up to 220 characters, but almost nobody sees past the first line of them.

How long should the About section be?

Between one hundred and two hundred words, in three or four short paragraphs. LinkedIn truncates after roughly three lines with a see more link, so the opening sentence has to earn the click on its own. Anything past two hundred words is a document nobody finishes, and the section only exists to earn a message or a scroll into your experience.

Why is this free, and what's the catch?

No catch and no signup. This tool is funded by EaseClaw, an AI agent that finds warm buyers on LinkedIn, reaches out for you and books the meetings. If the free tool is useful, some people try the free trial. That's the whole business model.

LinkedIn Profile Grader

Graded for the audience you actually want, then rewritten. Not scored against a generic template.

Most profile graders score you against a checklist: photo present, banner present, skills filled in. That tells you nothing, because a profile that works beautifully for recruiters can be actively bad at attracting buyers, and the checklist cannot tell the difference. This grader asks who you want to attract first, then judges every line by whether that specific reader would keep going and know what to do next. You get a grade out of ten for your headline, your About section and your experience blurb, two lines of real critique for each, and then a rewritten headline plus the first three lines of a rewritten About. It never invents a client, a number or a credential you did not give it.

What a profile has to do before it can convert anyone

Decide the audience before you write a word. Buyers, recruiters and partners want three different things, and a profile hedging between all three reaches none of them.
Front-load the first sixty characters of your headline. In comments, search results and connection requests, that is all most people ever see of it.
Lead the About section with the reader's problem, not your career journey. LinkedIn truncates after roughly three lines, so the first sentence is the entire advertisement for the rest.
One provable specific beats five adjectives. A named tool, a real timeframe, a number you could defend in a conversation, all outrank passionate, seasoned and results-driven combined.
Make the experience blurb about outcomes rather than responsibilities. A list of duties reads like a job description somebody else wrote about a role you happen to hold.
End with one thing to do next, matched to the audience you picked. A profile with no next step converts curiosity into nothing at all.

Example output

Headline, About and audience: Headline: Senior Account Executive at Northwind. About: three paragraphs about my career journey. Attracting: heads of RevOps at Series B SaaS companies.

GRADE: 4/10 HEADLINE
"Senior Account Executive at Northwind" tells a head of RevOps your employer and your rank, and nothing about what changes for them.
All sixty visible characters are spent on you, which is the part of the headline that follows you into every comment and search result.

GRADE: 5/10 ABOUT
It opens with "I have always been passionate about sales", a sentence your audience has read a thousand times and now skips on sight.
The one detail worth reading, that you sell into RevOps teams mid-migration, is buried in the third paragraph where the truncation has already lost it.

GRADE: 6/10 EXPERIENCE
The blurb lists responsibilities rather than outcomes, so it reads like a job description written about you rather than by you.
[add proof: one account, what actually changed for them, and over what period]

THE REWRITE
Headline: I help RevOps leaders at Series B SaaS untangle the systems migration nobody has time to own.
About: RevOps teams usually call me when the CRM migration is already three months late.
Nine times out of ten the tooling is fine and the process underneath it is the problem.
I spend my week in that gap, with teams who cannot afford to stall pipeline while they fix it.

ONE THING TO FIX FIRST
Rewrite the headline before anything else: it travels into every comment, search result and connection request, so it is the only line most of your audience will ever read.

Two LinkedIn profile examples that work, and why they work

These are written examples rather than screenshots, so you can read the actual words instead of squinting at a blurred profile picture. Both follow the same rule: the first line names a problem the reader recognises, and every claim after it is something the person could defend in a conversation.

EXAMPLE 1: A FOUNDER SELLING TO HER ICP
Headline: I help independent bookkeepers stop losing a week a month to chasing invoices.
About, first two lines: Most bookkeepers I meet are not short of clients. They are short of the eleven hours a month they spend politely asking for money that is already owed.
Why it works: the headline names exactly one buyer and one measurable cost, so a bookkeeper reading it recognises their own week inside six words. The About section opens with the reader's problem rather than the founder's career, and the number is small enough to be believable and specific enough to be checkable. Neither line mentions the product, which is precisely why a stranger keeps reading down to the part that does.

EXAMPLE 2: A SALES LEAD
Headline: Sales lead at a Series B fintech. I write about what actually happens on the calls.
About, first two lines: I have run discovery calls for eight years and I still get the first two minutes wrong more often than I would like. This is where I write down what I learn, including the parts that did not work.
Why it works: the headline does two jobs at once, carrying the role title for anyone searching it and giving everybody else a reason to follow. The About section trades polish for credibility, which is the trade a sales audience rewards, and the admission in the first sentence is the entire reason the second sentence gets read. No adjective stack, no thought leadership, no claim that needs a footnote.

Frequently asked questions

What does a good LinkedIn profile look like?: It reads like it was written for one specific person. The headline names who you help and what changes for them inside the first sixty characters, the About section opens on the reader's problem instead of your career history, and every claim is something you could defend in a conversation. There are two full written examples further down this page so you can see the actual words rather than a checklist.
What should my LinkedIn headline say?: The outcome for the reader, not a stack of job titles. Your employer and rank tell a stranger where you work and nothing about why they should keep reading. Name the audience and the change you create for them, put that in the first sixty characters, and let your experience section carry the title. You have up to 220 characters, but almost nobody sees past the first line of them.
How long should the About section be?: Between one hundred and two hundred words, in three or four short paragraphs. LinkedIn truncates after roughly three lines with a see more link, so the opening sentence has to earn the click on its own. Anything past two hundred words is a document nobody finishes, and the section only exists to earn a message or a scroll into your experience.
Why is this free, and what's the catch?: No catch and no signup. This tool is funded by EaseClaw, an AI agent that finds warm buyers on LinkedIn, reaches out for you and books the meetings. If the free tool is useful, some people try the free trial. That's the whole business model.

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LinkedIn Profile Keyword CheckerThe keywords you have, the ones you are missing, and where each missing one belongs.LinkedIn Headline GeneratorYour headline follows you into every comment, DM and search result. Make those 220 characters work.LinkedIn Summary GeneratorAn About section that sounds like you on a good day — not a résumé read aloud.

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