Outbound Sequence Planner
Channels, touches, timeline in. A day by day plan you can actually run out.
Outbound sales is the half of pipeline you go and get: you pick the accounts, you start the conversation, and nothing happens at all until you do. The part most people get wrong is not the message, it is the spacing. Five touches crammed into four days reads as pressure and gets muted; the same five touches spread across three weeks, alternating between LinkedIn and email, reads as someone persistent who evidently has a reason to be. This planner takes your channels, your touch count and your timeline and hands back the calendar: which channel on which working day, opener first, close the loop message already in place at the end.
What separates a sequence that works from a sequence that annoys
- Open on LinkedIn with a plain connection request. A request with no note is the lowest friction opening move available, and it costs you nothing at all if they ignore it.
- Write a note only when you genuinely have shared context: a mutual connection, an event you both attended, something they published. Notes written purely to fill the box are why most requests get dismissed.
- Alternate channels instead of repeating one. Two identical emails in a row look like software; an email, then a LinkedIn message, then an email looks like a person who keeps almost catching you.
- Put calls in the middle of the sequence, never at the front. Cold calling someone who has never seen your name is a different and much harder job than calling someone who has.
- Shrink the ask as the sequence ages. If a meeting request did not land at touch two, touch five should be a question they can answer in one line from a phone between meetings.
- Finish with a real close the loop message and then genuinely stop. It respects their inbox, it frequently produces the reply the previous four did not, and it leaves the door open next quarter.
Example output
Channels / touches / working days: Channels: LinkedIn + email · 6 touches · 18 working days
LinkedIn + Email, 6 touches across 18 working days. Day 1, LinkedIn: connection request with no note, or a short note only if you have a real shared context. Day 4, Email: short email, lowercase subject, one reason you are writing and one small ask. Day 8, LinkedIn: short message naming the problem they own, no pitch and no link. Day 11, Email: add value, send the exact number, teardown or example you promised. Day 15, LinkedIn: leave a real comment on something they published, then reference it in one line. Day 18, Email: close the loop, subject line closing the file, one line saying you stop here and the offer stands. Every touch should reference the SUBJECT the person cares about, never the action you saw them take.
Frequently asked questions
- What is outbound sales?
- Outbound sales is any motion where you start the conversation: cold email, LinkedIn outreach, cold calls, direct mail. The buyer has not raised a hand and may not know your company exists, so the entire job is earning attention through relevance. Inbound is the mirror image of that, and most companies eventually run both side by side.
- What is the difference between inbound and outbound?
- Inbound means the buyer comes to you after finding your content, your product or a recommendation, so intent already exists and volume is capped by how many people find you. Outbound means you choose the accounts and go first, so volume becomes a decision rather than a result, and the burden of proving relevance sits entirely on your message.
- How many touches does an outbound sequence take?
- There is no magic number, and any specific figure you read is somebody's sample rather than a law of nature. What does hold up is the shape: more touches spread over more days beat the same touches crammed into one week, and adding a second channel beats adding a third message on the first one. Pick a number you can sustain and let this planner space it.
- Why is this free, and what's the catch?
- No catch and no signup. This tool is funded by EaseClaw, an AI agent that finds warm buyers on LinkedIn, reaches out for you and books the meetings. If the free tool is useful, some people try the free trial. That's the whole business model.