B2B Sales Calculator
Your revenue target, translated into the deals, meetings and weekly activity behind it.
A revenue target is a wish until you divide it. B2B sales is arithmetic before it is anything else: a number to hit, an average deal size, a win rate, and the activity those three imply. This B2B sales calculator runs the chain backwards. Enter what you have to book this year and it returns the deals you have to close, the qualified opportunities behind them, and, once you add your meeting to opportunity rate, the meetings per week your calendar has to hold across 48 selling weeks. Add your own conversation to meeting assumption and it sizes the outreach volume too, labeled clearly as your assumption rather than ours. It runs entirely in your browser, and nothing you type is stored.
How to size a B2B sales plan that survives contact with a calendar
- Work backwards from revenue, never forwards from activity. Deals, opportunities and meetings are outputs of the target, not inputs you pick because they sound busy.
- Use your own trailing win rate, not the one on the board. Twelve months of closed won divided by qualified opportunities is the only version that will not flatter you.
- Count 48 selling weeks, not 52. Holidays, quarter end fire drills and onboarding eat the rest, and a plan built on 52 quietly runs four weeks short every year.
- Deal size moves the whole chain harder than any conversion rate. Raising the average by a quarter cuts every downstream number by a fifth before you make one extra call.
- Sanity check the meetings per week against headcount. Anything past roughly ten discovery calls a week per rep means you are planning a hire, not a quarter.
- Rerun the model whenever a rate moves more than a few points. A sales plan is a live number, not a slide you built in January and never opened again.
Example output
Target / deal size / win rate / conversion rates: $2,000,000 target, $18,000 average deal, 22% win rate, 40% of meetings become opportunities, 8% of conversations become meetings
Revenue target: $2,000,000, with an average deal size of $18,000. Deals to close: 112 in the year, about 9.3 a month. Qualified opportunities needed: 510, at a win rate of 22%. Meetings to book: 1,275, at a meeting to opportunity rate of 40%. Pace: 26.6 meetings a week across 48 selling weeks, which is the number a calendar has to absorb. Your own assumption of 8% of conversations turning into meetings implies 15,938 outreach conversations a year, about 332 a week. That last figure rests entirely on the rate you typed, so replace it with your real number once you have four weeks of data.
Frequently asked questions
- What is B2B sales?
- B2B sales is selling to organizations rather than to individuals. The buyer is usually a committee, the decision runs through a budget cycle and often a procurement step, and the deal is measured in months rather than minutes. That structure is why B2B pipelines get modeled backwards from a revenue number instead of forecast forwards from traffic.
- How is B2B different from B2C sales?
- Volume and cycle length invert. B2C moves many small transactions on impulse, frequently with no conversation at all. B2B moves fewer, larger deals through several people who each need a different reason to say yes, so the work is qualification, multi threading and follow up rather than reach. One lost B2B deal can cost a quarter.
- How do you calculate sales capacity?
- Start at the target, divide by average deal size for deals needed, divide by win rate for qualified opportunities, then divide by your meeting to opportunity rate for meetings. Spread those meetings across 48 selling weeks and compare the weekly figure against what one rep can realistically run. That comparison is your capacity answer, and usually your hiring plan.
- Why is this free, and what's the catch?
- No catch and no signup. This tool is funded by EaseClaw, an AI agent that finds warm buyers on LinkedIn, reaches out for you and books the meetings. If the free tool is useful, some people try the free trial. That's the whole business model.