Pitch Deck Outline Generator
Eleven slides, and the one number each of them has to carry.
Searching for a pitch deck template gets you a stack of handsome empty slides, which is the easy half of the job. The hard half is knowing what each slide has to prove and which number carries it. This generator writes the outline against your actual business and the stage you are raising at: eleven slides, one line each on what belongs there, and the single proof point that slide must land. Where you have not supplied a figure, it names the metric you need to go and get rather than inventing one on your behalf.
What a pitch deck has to prove, slide by slide
- Every slide should carry one number or one proof point. A slide that says something true but unmeasured is the one an investor scrolls past, and eleven of those in a row is why most decks get no reply.
- Lead with the problem in the customer’s language, then your insight about it. Investors have seen the market map before; what they have not seen is the specific thing you learned that everyone else in the category got wrong.
- Match the emphasis to your stage. Pre-seed is bought on the team and the problem, seed on early traction being real, and a Series A on the growth engine and the unit economics that make that traction repeatable.
- Never round traction upwards or borrow a number from a friendly analyst report. Diligence checks it, the correction costs you the deal, and a small honest figure with a steep line through it beats a large soft one.
- Write the deck to be read without you in the room. Most decks get forwarded before they are ever presented, so if a slide only makes sense with your voiceover attached, it does not make sense.
Example output
What the company does, traction, and stage: Shift-planning software for multi-site warehouses. 14 paying sites, $9k MRR, growing since March. Two founders, both ex-logistics ops. Stage: Seed.
SLIDE 1: Title Company name, one line saying you do shift planning for multi-site warehouse operations, and the round you are raising. Carries: the one-sentence description an investor can repeat accurately to a partner. SLIDE 2: The problem Multi-site rotas are built in spreadsheets and repaired over WhatsApp on the day, and the cost lands as overtime. Carries: the metric you need here, the cost of one short-staffed shift at a typical site. SLIDE 3: Why now Depot counts per operator are rising while planning headcount is not, which is what turned a spreadsheet into a broken process. Carries: the metric you need here, one sourceable industry number on multi-site growth. SLIDE 4: The product What a planner actually does in your software on a Monday morning, in three steps, with one screenshot. Carries: time to build next week’s rota, before and after. SLIDE 5: Traction 14 paying sites and $9k MRR since March, plotted monthly rather than described in a sentence. Carries: the growth chart, monthly, with the March starting point visible. SLIDE 6: Business model Per-site pricing, what a second depot does to account value, and what a full customer is worth. Carries: average revenue per site, and where it goes on expansion. SLIDE 7: Go to market How the first 14 sites were won, and which of those channels you can put money into. Carries: the metric you need here, cost to acquire a site and the payback period. SLIDE 8: Market A bottom-up count of multi-site operators in your regions, not a top-down logistics software figure. Carries: target operators multiplied by your per-site price. SLIDE 9: Competition Spreadsheets, full WMS suites, and the planner who keeps it in their head, positioned honestly. Carries: the one thing you do that a WMS suite structurally cannot. SLIDE 10: Team Two founders, both ex-logistics ops, and why that is the unfair advantage in this specific category. Carries: years spent inside the problem, with named employers. SLIDE 11: The ask Amount, the runway it buys, and the three things you will have proven by the next round. Carries: the milestone this raise is meant to reach, stated as a number. STAGE NOTE (Seed) Slides 5 and 7 are the deck. At this size the shape of the growth line and the story of how those 14 sites were won matter more than the absolute revenue figure.
Frequently asked questions
- What should be in a pitch deck?
- Problem, why now, product, traction, business model, go to market, market size, competition, team and the ask. The order moves around between rounds, but every one of those questions gets asked eventually, and a deck that skips one invites the question at the worst possible moment in the meeting.
- How many slides should a pitch deck have?
- Ten to twelve is the working norm for a seed or Series A deck, and this outline uses eleven. Treat it as a norm rather than a rule: the count matters far less than whether each slide carries something specific, and an appendix behind the main deck is where the detail investors ask for should live.
- What is the difference between a pitch deck and a one-pager?
- A deck is built to be walked through, so it can lean on you being in the room to explain it. A one-pager is read alone and forwarded without you, which forces a harder kind of clarity. Most founders should write the one-pager first, because the deck usually borrows its sharpest lines straight from it.
- Why is this free, and what's the catch?
- No catch and no signup. This tool is funded by EaseClaw, an AI agent that finds warm buyers on LinkedIn, reaches out for you and books the meetings. If the free tool is useful, some people try the free trial. That's the whole business model.